Saturday, February 27, 2010
Monday, February 15, 2010
Four Star Distribution’s only child just got a baby brother.
Martines used to have to direct both the business and creative sides of the Copy line, which can be found at stores such as Urban Outfitters and American Rag. But the new venture has taken a load off his back, he said. Now the 32-year-old can focus completely on making clothes and leave business matters to Four Star.
In addition, Copy has moved its headquarters from Ladera Ranch to Four Star’s San Clemente office.
“Whenever we partner with people, we want them to have a vision. Murphy has a real sense of where he wants the brand to go,” Benavides said, adding that Four Star plans to make a substantial investment in Copy.
Martines started as a freelancer for Four Star and was being courted for the company’s culture squad, a group that helps stake out fashion trends. But the more company leaders saw his work, the more they liked it.
“We knew we had to take it to the next level,” Benavides said.
Martines, who has a background in industrial design, said he plans to create new shoe, outerwear and denim lines this season. He also plans to design a new collection every month, much like large-scale fashion titans.
“My goal is to become a global fashion brand, eventually opening up my own retail store,” he said.